Balance sheet

Balance sheet

Marketing

Your marketing related activities would begin even before you start up your business.

Identify your customers

The key to a successful business is to adopt a customer-centered approach.

Identify your competitors

Having good information about your competitors will ensure that you have a strong position in the market. It will also help you to remain flexible and respond quickly to changes in the market.

Conduct market research

Knowing your market means knowing both potential customers and competitors, as well as knowing about how the two come together.

Your marketing strategy

Your marketing strategy is the key to achieving continued business success and a dynamic approach. Your strategy should include your target market, an analysis of their needs, an analysis of your competitors, your macro environment and your internal strengths and weaknesses.

Price your product

The price you set for your product is a strong message or signal to your target customers. This is why it is so important to get your prices right. If your price is too high, you will loose your position in the market, but if it is too low you may not be able to grow as a business.

Advertise your business

Advertising is an important marketing tool and an effective way to communicate information to customers and potential customers.

Build up your image

Well-designed and high-quality stationery will enhance your business image. Stationery which is poorly designed or produced can ruin your business image and customer base.

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